For the 2025 Miami Dolphins season, we developed a cinematic creative direction inspired by the elements of water, the behavior of dolphins, and the spirit of the team. The visual identity leaned heavily into aquatic themes, featuring deep ocean hues, flowing textures, and glowing sun flares to bring the concept to life. Every creative element, from digital assets to social graphics, reflected the strength, movement, and unity of dolphins in their natural environment. This approach extended into the design of the Rivalries Uniforms, where the “dark water” theme became a bold expression of identity that resonated deeply with fans. The result is a cohesive visual world that captures the heart of the team, the city, and the ocean itself, turning the 2025 season into a living story of power, energy, and connection.