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HARD ROCK CAFE
FEB 2019
Legendary client with lots of brand DNA and locations in some of the most high-profile, identifiable destinations in the world. But what will happen when Hard Rock Cafe takes their food on the road? You get "Eat to the Beat," and it's delicious.
RETAIL SHOOT DIRECTION
2019
This is my journey captures the individual spirit and personal expression core to Hard Rock fans.
HARD ROCK CAFE
FEB 2019
Legendary client with lots of brand DNA and locations in some of the most high-profile, identifiable destinations in the world. But what will happen when Hard Rock Cafe takes their food on the road? You get "Eat to the Beat," and it's delicious.
RETAIL SHOOT DIRECTION
2019
This is my journey captures the individual spirit and personal expression core to Hard Rock fans.
HARD ROCK CAFE
FEB 2019
Legendary client with lots of brand DNA and locations in some of the most high-profile, identifiable destinations in the world. But what will happen when Hard Rock Cafe takes their food on the road? You get "Eat to the Beat," and it's delicious.
RETAIL SHOOT DIRECTION
2019
This is my journey captures the individual spirit and personal expression core to Hard Rock fans.
WARREN HENRY MOTORS
2018
With almost half a century of automotive excellence, Warren Henry Auto Group was writing their next chapter with a brand-new, state-of-the-art, amenity-rich headquarters in North Miami. Redline Media Group was now tasked not only with telling the selling stories of their Jaguar, Land Rover, Infiniti, Koenigsegg, Audi, Lamborghini, & Bugatti brands, but also to build awareness and excitement for their upcoming move.
DIGITAL MARKETING
2019
A major expansion project was slated for the two Florida Hard Rock Hotel-Casino brands. Redline Media Group built a unique concept with deep roots in Hard Rock’s culture, and its rich historical association with music as reflected in the new amenities at the properties. Strategically, the overarching campaign—“Discover Your Rhythm—" was designed to tap into the primal human need for exploration and resonate with the rhythms that are a central part of life and living. These rhythms are physically manifested by the sights and sounds occurring in and around the properties. “Discover Your Rhythm… ” because the night is forever young.
WARREN HENRY MOTORS
2018
With almost half a century of automotive excellence, Warren Henry Auto Group was writing their next chapter with a brand-new, state-of-the-art, amenity-rich headquarters in North Miami. Redline Media Group was now tasked not only with telling the selling stories of their Jaguar, Land Rover, Infiniti, Koenigsegg, Audi, Lamborghini, & Bugatti brands, but also to build awareness and excitement for their upcoming move.
DIGITAL MARKETING
2019
A major expansion project was slated for the two Florida Hard Rock Hotel-Casino brands. Redline Media Group built a unique concept with deep roots in Hard Rock’s culture, and its rich historical association with music as reflected in the new amenities at the properties. Strategically, the overarching campaign—“Discover Your Rhythm—" was designed to tap into the primal human need for exploration and resonate with the rhythms that are a central part of life and living. These rhythms are physically manifested by the sights and sounds occurring in and around the properties. “Discover Your Rhythm… ” because the night is forever young.
WARREN HENRY MOTORS
2018
With almost half a century of automotive excellence, Warren Henry Auto Group was writing their next chapter with a brand-new, state-of-the-art, amenity-rich headquarters in North Miami. Redline Media Group was now tasked not only with telling the selling stories of their Jaguar, Land Rover, Infiniti, Koenigsegg, Audi, Lamborghini, & Bugatti brands, but also to build awareness and excitement for their upcoming move.
DIGITAL MARKETING
2019
A major expansion project was slated for the two Florida Hard Rock Hotel-Casino brands. Redline Media Group built a unique concept with deep roots in Hard Rock’s culture, and its rich historical association with music as reflected in the new amenities at the properties. Strategically, the overarching campaign—“Discover Your Rhythm—" was designed to tap into the primal human need for exploration and resonate with the rhythms that are a central part of life and living. These rhythms are physically manifested by the sights and sounds occurring in and around the properties. “Discover Your Rhythm… ” because the night is forever young.
DANIA BEACH REBRAND
2017
The City of Dania Beach, located between Miami and Fort Lauderdale, was experiencing a period of unprecedented growth and expansion. However, the logo for the City had not been updated in decades and did not match the new spirit. After a months-long deep-dive with residents, business owners, cultural and education leaders, and the City Council and Mayor of Dania Beach, Redline Media Group's logo design and "Sea It, Live It, Love It" motif was approved by unanimous vote.
CREATIVE DIRECTION/ARTIST DEVELOPMENT
2021
Jalil Lopez is a Puerto Rican Bachata singer who blends traditional Latin rhythms with modern pop influences. His music explores themes of love, loss, and chasing dreams. Lopez is known for his heartfelt lyrics and infectious melodies. He first achieved success with his 2012 song "Princesa Mia". His song "Yo quiero el amor" has also appeared on Spotify charts. Lopez's music is a mix of traditional and contemporary influences, and he's known for his captivating voice.
DANIA BEACH REBRAND
(JAN 2024)
The City of Dania Beach, located between Miami and Fort Lauderdale, was experiencing a period of unprecedented growth and expansion. However, the logo for the City had not been updated in decades and did not match the new spirit. After a months-long deep-dive with residents, business owners, cultural and education leaders, and the City Council and Mayor of Dania Beach, Redline Media Group's logo design and "Sea It, Live It, Love It" motif was approved by unanimous vote.
CREATIVE DIRECTION/ARTIST DEVELOPMENT
2021
Jalil Lopez is a Puerto Rican Bachata singer who blends traditional Latin rhythms with modern pop influences. His music explores themes of love, loss, and chasing dreams. Lopez is known for his heartfelt lyrics and infectious melodies. He first achieved success with his 2012 song "Princesa Mia". His song "Yo quiero el amor" has also appeared on Spotify charts. Lopez's music is a mix of traditional and contemporary influences, and he's known for his captivating voice.
DANIA BEACH REBRAND
(JAN 2024)
The City of Dania Beach, located between Miami and Fort Lauderdale, was experiencing a period of unprecedented growth and expansion. However, the logo for the City had not been updated in decades and did not match the new spirit. After a months-long deep-dive with residents, business owners, cultural and education leaders, and the City Council and Mayor of Dania Beach, Redline Media Group's logo design and "Sea It, Live It, Love It" motif was approved by unanimous vote.
CREATIVE DIRECTION/ARTIST DEVELOPMENT
2021
Jalil Lopez is a Puerto Rican Bachata singer who blends traditional Latin rhythms with modern pop influences. His music explores themes of love, loss, and chasing dreams. Lopez is known for his heartfelt lyrics and infectious melodies. He first achieved success with his 2012 song "Princesa Mia". His song "Yo quiero el amor" has also appeared on Spotify charts. Lopez's music is a mix of traditional and contemporary influences, and he's known for his captivating voice.