For the 2025 schedule release, we crafted a cinematic narrative that leans into the mythology, energy, and pride of the Miami Dolphins, blending storytelling, animation, and cultural symbolism. The concept follows the legend of native dolphins diving to the depths of the ocean each season to awaken the team’s spirit. As the story unfolds, a glowing spirit beam erupts from the ocean floor, racing across the globe, through iconic environments and hidden corners of the world, before returning home to ignite Hard Rock Stadium. This beam carries the energy of the team, the fans, and the city itself, visualizing the powerful connection between the Dolphins and their community. The campaign combined world-building visuals, custom animation, and moody underwater themes to position the Dolphins as more than a football team, as a force of nature with deep roots and global reach.