As Creative Director for the agency partnered with FX, I led the social media campaign for Reservation Dogs, the groundbreaking comedy series from Sterlin Harjo and Taika Waititi. Our team created weekly content to promote each new episode while maintaining cultural authenticity and respect for Native communities. I collaborated closely with video editors, copywriters, and social strategists to concept and produce engaging social media pieces that deepened fan connection to the show. As part of a Native-owned agency, we also reviewed episodes before release to ensure the portrayal of Indigenous culture remained authentic and accurate. This project combined entertainment marketing with cultural responsibility, helping position Reservation Dogs as one of the most authentic and celebrated Native-led shows on television.