Finished Product – A Lifestyle Brand by the Miami Dolphins Role: Creative Director & Brand Creator @dolphinscollective As one of the most stylish teams in the NFL, the Miami Dolphins deserved a platform to reflect that identity beyond the field. I led the creation of Finished Product, a limited-edition lifestyle brand that fused sport, fashion, and Miami culture into a bold, expressive statement exclusively for our fans. Sold only at the stadium — with no online release — Finished Product was designed to reward presence, build community, and shift how teams approach merch drops. It was raw, intentional, and built with the culture in mind. To amplify the brand and tell deeper stories around player style, capsule drops, and culture, we launched @dolphinscollective, a dedicated lifestyle Instagram channel. This page became the digital home for all things off-field — a curated feed that blurred the lines between athlete and tastemaker, team and trend. From strategy and brand identity to creative direction and rollout, Finished Product and Dolphins Collective redefined how an NFL team shows up in the fashion and lifestyle space — unapologetically local, exclusive by design, and built for the culture.