Awards: Gold & Silver Telly Winner To support the major expansion of Hard Rock’s Florida hotel-casino properties, we developed “Discover Your Rhythm” — a visually rich, emotionally resonant campaign rooted in the brand’s deep connection to music, energy, and lifestyle. As Creative Director, I helped lead the development of a narrative that went beyond hospitality — tapping into the primal human desire for rhythm, movement, and exploration. The campaign brought this to life through cinematic visuals, vibrant sound design, and a tone that celebrated the Hard Rock experience as more than a destination — it’s a state of mind. Set to the heartbeat of music and nightlife, the film showcases how rhythm lives in every corner of the property — from architecture and performances to late-night energy and unforgettable moments. The line “Discover Your Rhythm… because the night is forever young” became both a call to action and an invitation to feel something deeper. The result was a powerful brand expression that earned both Gold and Silver Telly Awards, solidifying the campaign’s impact on both audience and industry.